Media Studies

Develop your awareness of a range of media issues arising from an increasingly digitally dominated, media-saturated culture in this exciting and practical course. Topics covered include the study of media industries and organisations such as music and television and the exploration of media products such as films and video games. In the first year, you will produce two print products, bringing together your technical, analytical, and creative skills. You will also examine how products from a range of media industries are constructed to engage audiences, and the ways in which representations are formed. In the second year, you will gain further practical skills through the creation of a moving image media product, such as a music video, accompanied by an in-depth research project. You will also examine media industries such as television and online media, and apply key media concepts to case study texts within these industries.

What skills will I develop?

You will develop your analytical skills, in particular your ability to identify and justify the use of key technical features within a media product.

You will develop a more sophisticated way of writing, including expressing your personal voice.

You will gain technical skills with industry standard hardware and software, through your creation of both print and moving image media productions.

What topics will I study?

Component 1 – Examination: Media Representations and Audience Responses (2 hours, 30 minutes – 25%)

  • Section A:  Analyse an unseen media product.
  • Section B:  Apply the concept of representation to media products.
  • Section C: Apply the concept of audience to media products.

Component 2 – Coursework: Production Processes (Portfolio of both production and written work of 1500 words - 25%)

  • Section A:  Conduct research and apply this to a pre-production document for a new media product.
  • Section B:  Create a print media production.
  • Section C: A written report evaluating the effectiveness of the products created for Section A and Section B.

Component 3– Coursework: Media Investigation and Production (Portfolio of both production and written work of 1800 words - 25%)

  • Section A:  Conduct a research investigation into a key media concept.
  • Section B:  Use the findings from the research investigation to inform the construction of a moving image production.
  • Section C: A written report assessing the success of the moving image production.

Component 4 – Examination: Text, Industry and Audience (2 hours, 30 minutes – 25%)

  • Section A:  Analysis of genre, narrative and representation, through the study of one media industry.
  • Section B:  Analysis of industry and audience, through the study of 2 media industries.

Where does the course lead?

Career opportunities include marketing, advertising, public relations and publishing, as well as careers in the media such as researcher or production assistant.

Please note: this course is due to be updated for 2017 entry. Outlined above is the current specification. This is likely to change for the new qualification. Check back frequently for updated information.

Exam Board


Head of Department

Lorna Herdman

Entry Requirements

Five A*- C grades (or equivalent 4+) including at least a grade 4 in English Language.

Grade C or above in Media Studies is desirable but not essential.

Assessment Breakdown

Coursework = 50%, Examination = 50%