On Friday, our Arts Excellence students had the exciting opportunity to welcome Joe Beverley from That Jam, who shared what life is really like as a commercial director.
Joe gave students a fascinating behind-the-scenes look at the world of commercial filmmaking, explaining how he first stepped into the industry while still at university and offering valuable advice on how young creatives can begin building their own pathways into the profession.
Having worked with global brands including Adidas, McDonald’s, Mastercard and Google, Joe talked through the creative journey from pitching ideas to major companies, to turning a previous concept into a fully realised commercial one. He also highlighted the many opportunities that open up when you take that first step into the creative industries.
A huge thank you to Joe for giving up his time to inspire our students and share such valuable insight into the world of professional directing.
